One of the most dangerous books of the past ten years.

A vice president of Internet sales and marketing for some of the world’s largest brands reveals the darkest secrets of social media marketing—how they break down your barriers, exploit your vulnerabilities, sell you on the open market like “pork bellies,” and then throw you into addiction loops.

The Secret Formula

First, they break down your barriers. Second, they exploit your vulnerabilities. Third, they auction you off to the highest bidder. Fourth, they create an addiction loop.

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Vulnerability Triggers

Marketers now focus on vulnerability triggers of cravings, anger, fear, joy, sadness, love and loneliness—and then auction you off, as we will see in the next section, in real time.

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You Are A “Pork Belly”

If a website knows you are a 36-year-old gay man from Minneapolis—because you told them or because they were able to aggregate data about you from other sources—it can then go onto the RTB exchange and put you up for sale.

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How They Exploit You

And What They Don't Want You To Know

Break Your Barriers

Exploit Your Vulnerabilities

  • Decimate your resistance
  • Mire you in temptation
  • Exploit your negativity bias
  • Create serotonin boost
  • Induce unexpected cravings
  • Leverage trust and relevance
  • Reduce uncertainty
  • Nuclear option
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Sell You

On The Open Market

  • Sophisticated Sentiment Analysis
  • Vulnerability Triggers
  • Serotonin Boosts
  • Lymbic System Arousal
  • Stealth Datamining
  • Anxiety-induced content
  • Real-time auction
  • Vulnerability scores
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Throw You

Into An Addiction Loop

  • Instant cravings
  • Fear manipulation
  • Attentional bias
  • Food addictions
  • Dopamine shots
  • Social hunger
  • Crowd Manipulation
  • Social scores
$$$
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