A vice president of Internet sales and marketing for some of the world’s largest brands reveals the darkest secrets of social media marketing—how they break down your barriers, exploit your vulnerabilities, sell you on the open market like “pork bellies,” and then throw you into addiction loops.
First, they break down your barriers. Second, they exploit your vulnerabilities. Third, they auction you off to the highest bidder. Fourth, they create an addiction loop.Learn More
Marketers now focus on vulnerability triggers of cravings, anger, fear, joy, sadness, love and loneliness—and then auction you off, as we will see in the next section, in real time.Learn More
If a website knows you are a 36-year-old gay man from Minneapolis—because you told them or because they were able to aggregate data about you from other sources—it can then go onto the RTB exchange and put you up for sale.Learn More
Exploit Your Vulnerabilities
On The Open Market
Into An Addiction Loop